#ADDfood in collaboration with GNAMBOX

The add flagship store, a space in progress and incubator for the ideas inspiring its imagery, hosted the closing event of the Pop Up project. In collaboration with the food blog Gnambox, the space in Corso Venezia 12 was transformed for a culinary event inspired by lightness, the iconic theme of the brand.

Riccardo Casiraghi and Stefano Paleari – maître à penser of the food blog Gnambox.com that has transformed everyday cooking into a social occasion – Interpreted the Light theme with a raw and vegetarian menu, welcoming together with Maurizio Cittone, add CEO, celebrity guests from the world of fashion, entertainment and culture for a formal dinner in the name of friendship and sharing: the table seated food blogger Chiara Maci, video deejay Marco Maccarini, illustrator Olimpia Zagnoli, editors Luca Lanzoni, Marco Sammicheli, Laura Lazzaroni and Gianvito Fanelli, model Olivier Langhendries, as well as Gio Pastori and Olivia Verona.

At 9:30 pm the space then opened its doors to a large number of guests and brand followers with a cocktail created exclusively for the event, inspired by the central theme of lightness.