On April 12 2016 the Add flagship store in the heart of Milan has exclusively showcased the collaboration with CarrerBikes.
Milan, 12 April 2016 – Italian design, style, quality and bespoke attention to detail bring Add and CarrerBikes together for the first time. At the 2016 Fuorisalone, the store on Corso Venezia hosted the unveiling of the new city bike Iroko with pedal assistance and a Zehus motor.
Combining thirty years of experience and typically Italian style, Add has guaranteed technical excellence and authenticity for years.
Today, the brand is synonymous with elegance; research and innovation have been key elements of its DNA from the beginning and it pays particular attention to creating clothes that stand apart for their unconventional and minimal style. Specialising in down materials and leading the way in combining lightness and performance, Add has dedicated itself to innovation by showcasing, for the whole week of the Salone del Mobile, a design piece that blends beauty, quality and comfort.
CarrerBikes, the Italian bicycle manufacturer, which provides wooden bicycle frames handmade by expert artisans combining craftsmanship and technology, introduces itself for the first time with the new city bike Iroko with a Zehus All in One motor.
The heart of the CarrerBikes brand is the wooden frame: this unique, bespoke part of each bike has a distinctive colouring and grain. It is rigorously built by hand and is safe because each wooden piece must undergo endurance tests comparable to those done by the best professional watchmakers.
The new bicycle model with pedal assistance adds to four sport models: Bibione, Maranello, Milano and Valgrande